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Why Social Media Management is Important

Digital marketing encompasses a lot of moving pieces which work together in order to produce interest, nurture leads as well as close sales. However, it is very important for you to have an idea of every digital marketing’s in and out tactic and how they help your business should you want to maximize your marketing budget. 

Social Media Marketing 

You are probably familiar with channels such as Twitter or Facebook. Knowing what is social media marketing to your company plays an important part in using online channels efficiently to influence conversions and grow your reach.  

Social media marketing is basically the process of organizing your content and online interactions all over social media channels such as Pinterest, YouTube, LinkedIn, Twitter, Instagram and Facebook. Social media marketing goes beyond posting up-to-date information to your business’ social media profiles. As a matter of fact, it includes engaging with your visitors as well as looking for new online opportunities to increase visibility and reach.  

Selecting the Proper Social Media Marketing Platforms 

Before you start putting the game plan together for your social media or digital marketing, you will have to take into consideration what social media platforms are the most perfect for your company so you can have a successful marketing campaign. 

Instagram – It is an excellent social media channel for items which create more visual content. Audiences of Instagram tends to draw more young female users than males. This can also be great for companies selling services or products related to art, lifestyle, fashion or any other visually-focused industries. 

Facebook – It has more or less 2.7 billion active users who come from different background and places. There’s also a good balance of age groups and genders when talking about its user-base. That makes Facebook a very good social media platform for businesses which are actually trying to reach a larger range of clients. 

LinkedIn – It is a social media platform for brands which are aiming businesses in various industries. With this, you may find, share content and interact with people based on the job title, industry or company type. 

Twitter – It has already 321 million active users and counting all over the world and tends to be where the audience go for trends and news. This social media platform is very ideal for brands which want to join the conversation about new and trending topics in a particular industry. Also, it is a great place for sharing content with people who may find the product valuable. 

Pinterest – It is a very good channel for sharing photo-focused content. This social media channel has become a must or mandatory for clients who are interested in crafts, fashion, fitness, nutrition, home improvement, DIY and a lot more. If your brand offers a service or product that shows better in image, then this channel may be all worthwhile. 

YouTube – It has actually become the second biggest search engine, second only to Google, worldwide. You can basically upload your videos to this social media channel to connect and help engage with your followers.